Category

Entertainment industry articles

Model posing 101

By | Entertainment industry articles | No Comments

Posing can be a struggle both to the model and the photographer. This is because some of the less-experienced model tends to wait for the direction of the photographer before striking a pose. They normally freeze in front of the camera and are mostly clueless on what to do. This situation makes it difficult and troublesome for the photographer to produce good photos.

The preparation for any modeling job starts even before the photo shoot. You need to be aware on what kind of shoot it is. You can start looking at the related fashion magazine on the type of pose that they are doing. Not all of the tips here will work for everyone since the right kind of pose will vary in every genre.

1. Your Mirror is Your Friend

Stand in front of your mirror, take a pose and see how you highlight the shape of your body. The mirror is an ideal tool to show you the thing that the camera can produce. Consider the features and things that can be seen depending on the angle. For instance, in case you put your feet closer to the lens, then there is a possibility that your feet will look larger in the photo.

2. Create a Space on Your Limbs and Body

Squashing your limbs closer to your body will make you appear look fat. Separating your limbs from your body will also create a slimmer appearance. This is a tiny cheat in the modeling world that can make a huge difference.

3. Understand the Light

For instance, in case you raise your arm on the light, it will basically look brighter compared to your face. There is also a possibility that it will cast shadow on your face and body. A simple way to counteract this is by using your other arm. You may also adjust your arm backward to avoid the casting of the shadow. Having an understanding on how the lighting falls is a basic necessity in modeling. Ask the photographer about the key light and think about how you can work with it.

4. Elongate the Neck

In order to show class, poise, and height, elongating your neck would be a great solution. It is also one of the most difficult things to remember when modeling since this action feels a bit unnatural. Look in front of the mirror and stand in a normal position. Let you face come forward by rolling your shoulder backward. By now you have seen the huge difference in the neck’s width. You may even advance your pose by popping the jaw in front of the camera to create shadow that will highlight your jaw line.

Hopefully, the modeling tips that we provided above can provide some help for our aspiring models. These are just some of the tricks that most professional models wish they knew when they were just starting out.

Need more information?

How to create a Music EPK – Electronic Press Kit

By | Entertainment industry articles | No Comments

1. Bio

High on the priority list for your press kit; give promoters, fans, and organisers something interesting to read about you, but make it concise.

This is the first place you should start; practically everyone (even a non-DJ) has a nice profile photo somewhere on the internet, but make a well-written bio, and you’re already set apart from the millions of people online. Make two versions; one that fits in a single paragraph (essentially a tl;dr version for the interwebs), and a long form one that PR writers and organisers can cherry-pick bits about you.

Important tip: If you have a hard time writing, have it done professionally. It pays for itself in a sea of grammatically incorrect and poorly written “About Me’s”.

2. Photos

No matter how many photo sets you take, make sure you’ve got an option for each one of them in a white background in PNG format. This makes it easier for promoters to crop you out and place your photo on a show poster.

I’m not talking about a thumbnail-sized headshot or a jpeg your grandma took with her one-megapixel camera: Book yourself a studio and a photographer and have professional, high-resolution photographs of you done. You’ll be surprised at how affordable it is to do so these days, and you’ll even be more surprised at how a pro’s eye can make you look your best. Trust me: You don’t have to look like a chiseled cover model to look decent in a photograph.

If you’ve got extra cash to burn, consult a freelance stylist to help you pick out clothes that fit your look and body type (there’s a flattering look for everyone!). For the ladies, you may also want to get a makeup artist depending on the style of the spread that you’re shooting. These are the extra details that really turn a good photo into a great one, and you’ll always want to look your best in these photos as these are going to be your representation on all those event invites and festival posters!

Also include a couple of live performance photos of you doing your thing behind the decks. If you’ve got experience playing in large events and destination shows, make sure to put photos that show you and your audience: These days, practically anyone can DJ, but not everyone can rock a crowd!

Important tip:  Always have a version of each photograph with a white background in PNG format. This makes it easier for clients to crop you out of the photo and place you on their posters. Also, don’t put any photos that are more than three years old; you’ll have looked quite different by now (looking even better, hopefully!).

3. Music

Include at least either a SoundCloud or a Mixcloud link in your press kit. Don’t have one or the other? Time to start signing up, you’re getting left behind.

You’re a DJ, of course you’ve got to have some music in your press kit. Embed links to your last three mixtapes and remixes / edits / mash-ups (if any). For your downloadable press kit or USB thumb drive, include properly-tagged MP3s with full album artwork, contact details, and relevant links to your Mixcloud / SoundCloud pages. The idea is that whenever someone plays your file, that person should be able to know where to get in touch by looking at the info.

Important tip: Make sure that these are updated regularly to reflect your current style / genre so promoters know what they’re getting when they book you. This also gets you in the habit of making regular mixtapes and productions, which is always a good thing. Ever heard anyone regret making a proper mixtape? Exactly my point.

4. Video

Include a clip of you DJing, either in private or at a gig. Both give folks a chance to see “how” you perform, not just what you sound like.

Make sure you’ve got video links in your press kit, whether it’s a clip of your live performances, or a music / lyric video for one of your tracks. Don’t have any videos? Make one! Better yet, hire someone to put together a simple video containing a montage of gig photos strung together with music that you play in the background. If you want to save a couple of dollars and get really personal, shoot a quick video of yourself DJing and / or talking on-cam using something like a GoPro (a hi-res phone cam like the iPhone will do).

Important tip: The videos have to be shareable; get them up on YouTube for easy access should organisers want to include them in promos. As part of your downloadable / USB press kit, have them in high-resolution MP4 files; MOV and AVI files are just too big, unless you’re handing out DVDs with your press kit burned on them.

5. Social media links / contact

Make it a point to only include social media accounts that you update regularly. Having too many links with outdated platforms will send promoters on a wild goose chase with dead ends.

This is a biggie: Add your social media accounts in this section, but only put ones that you update regularly, and by “regularly” I mean something you’ve posted to in the last 7 to 14 days. There’s no point adding in a site that has content from two years ago as your “latest post”, so only add accounts here that you visit and update frequently (at least a Faceboook page or Twitter account).

For the contacts section, put details on how to book you, which should include your e-mail address and a mobile phone number at the very least. If you’ve got someone else handling your bookings, make sure to indicate that. This is also where you can put your homepage / blog URL.

Important tip: It bears repeating; don’t put social media links that you don’t regularly use, it’ll just make you look like you’re cluelessly trying out all the platforms out there. Always remember that quality over quantity is key in any online communication

6. Biggest shows / press

Include the biggest, most important shows you’ve played at in your press kit while slowly filtering out the less popular ones as you gain more gig experience. This allows you to maintain an increasingly impressive portfolio while preventing it from turning into a litany.

Finally, include a shortlist of your most important shows to date. People don’t have time to go through a page full of forgettable bars and unheard-of productions, so whittle it down until you’ve got 10 to 15 of your most important, most popular, and most impressive performances. If blogs, magazines, and other press have covered or reviewed your music or shows in the past, include them here by lifting a quotable passage or two, not the entire blog posts or articles where they came from.

Important tip: Aside from your live gig photos and videos, this is the section where would-be clients will be checking out both your experience and reputation as a DJ, and for many this will either secure your next show or get you passed on. Don’t worry if you don’t have a lot of gig experience to list here yet. That comes with time, so what you should be working on is improving your skills, expanding your network, and gigging.

Need more information?

IG Modeling 101- 5 tips

By | Entertainment industry articles | No Comments

1. #HASHTAGS #HASHTAGS #HASHTAGS

Beginning with the pound (#) symbol, a hashtag on social media is a link that connects messages from multiple users under the topic of a phrase or an idea. The tool was predominantly used on Instagram and Twitter, but is now used on most social media platforms.

Modelling agencies will use Instagram to scout potential models by searching an existing hashtag, so including them in your Instagram upload is important. Equally as important is knowing which hashtags to use. Below is a list of the most active and relevant hashtags for the budding Australian model on Instagram:

  • #scoutme
  • #getscouted
  • #scoutmechadwick
  • #willyscouts
  • #imgmodelscout
  • #vscouted
  • #chadwickmodels
  • #imgmodels
  • #giantmgmt
  • #viviensmodelmanagement
  • #priscillasmodels
  • #chicgirls

2. MAKE YOUR PROFILE PUBLIC AND PROFESSIONAL

For hashtags to work, modelling agencies have to be able to view and peruse your account. It is important your Instagram account is set to public, not private for this to happen.

Because your profile would be able to be seen by anyone and everyone, it is important to see the platform as a professional space. Continue to upload everyday pictures, but be mindful that language and content could be being seen by a potential employer – so cater for this.

Additionally, relevant personal information should then be available and put in your bio on Instagram. Your email and living location are important pieces of information for perspective modelling agencies to contact you.

 3.CREATE CREATIVE CONTENT

Modelling agencies should be able to get an insight into your personality and image when on your Instagram, so uploading content that reflects who you are is important. Creating a niche for yourself and marketing yourself as something different to everyone else on Instagram is important when getting scouted on Instagram. That being said, it is equally important to upload a variety of images to express your versatility. Photos that focus on your facial features, body shape and your ability to pose in different environments are all aspects that modelling agencies search for. Before you decide to make your Instagram a professional space, consider what tone and aesthetic you’d like your profile to follow.

4. GROW YOUR FOLLOWERS

Because Instagram and social reach has become such a strong marketing tool in the modelling industry, modelling agencies have started recruiting not only models but influencers too. Having a large following on social media platforms is very advantageous and can help you get scouted on Instagram quicker.

Implementing some of the tips we’ve already mentioned in this article will definitely help increase your follower count. A public profile, appealing content and hashtags will all garner attention to your page. This is often what aspiring freelance models do, uploading a photo with a brand’s product in it and tagging the relevant parties in hopes the brand will see the image. Social media reach is now understood to be lucrative for brands and you could be more appealing as a model with a high follower count.

5. UTILISE DIRECT MESSAGES

A last option is to direct message the Instagram pages of modelling agencies. Direct message, or DM as it’s commonly abbreviated to, is the message tab underneath an Instagram profile. Pressing this will take you to a screen in which you can write a personal message that can go directly to the user behind the Instagram page. Some modelling agencies have it written in their Instagram bios that they prefer potential models to direct message them, but others might not have it specified. When direct messaging a modelling agency off Instagram, attach two small size images of you and a quick message. Always do your research and make sure you are contacting the authorised Instagram pages of the modelling agencies you’re interested in. Lastly, be patient. If you do not hear back, remain professional and pursue other agencies. You may not be exactly the look they’re after, but every agency is looking for different things. Don’t give up!

Need more information?

How to go viral in 9 steps

By | Entertainment industry articles | No Comments

Content marketing is fast becoming the most effective way to promote your brand and build consumer confidence in your business. However, compiling loads of content on your company’s website is a huge waste of time if no one reads it.

To increase the odds that your next blog post will go viral, take the following steps:

  1. Make your content easy to share. This may sound obvious, but many blogs don’t have easy-to-locate Share buttons. Ensure that yours are visible at the top and/or bottom of your posts to increase the chances that readers will share your content.
  2. Don’t skimp on quality. Business owners are often reluctant to give away valuable information, but understand this: People don’t read or share lousy content. If you want to reach more readers, craft strong, meaningful articles. Proofread your posts to correct any misspellings and grammatical mistakes before you publish them. Make the text look pretty on the page. For example, if you are offering a white paper, it should be well-designed (with headlines, subheads, sophisticated images, bullet points, and so on). “Free” doesn’t mean “cheap,” and your readers should feel like they are gaining something valuable in exchange for their time.
  3. Emphasize the benefits of reading your words. If people don’t click on your links, they won’t read your posts. Give your missives succinct titles that plainly tell people how their lives or jobs will improve if they read your content. Restate that benefit in the first few lines of each article. Negative angles historically perform better, perhaps because readers can empathize with a pain point or fear the outcome of not learning what you have to say. Example: “5 Management Mistakes You Must Avoid.”
  4. Make every word count. Experts debate the ideal length of articles and blogs. Don’t worry about this too much; just ensure that every word you include matters. Provide hard data to support your points, but don’t use a bunch of fluff or filler copy to make pieces longer. Your purpose is to inform or educate your readers. Once you have done so, stop writing.
  5. Make pieces easy to scan. At the very least, break articles into short (three to five sentences) paragraphs. Better yet: Use bulleted or numbered lists, as shown here!
  6. Integrate pictures and videos. People love images, and they are more likely to share and comment on them than any other type of content. Including images also makes it possible for others to share your content on sites like Pinterest. Note that you must own or get copyright permission for any image or video that you post. Haven’t yet tried video marketing? Check out Twitter’s Vine, which makes it relatively easy to get started.
  7. Connect to current events, but take a unique stance on the topic. Simply chiming in on a major event is unlikely to get you noticed, because you’ll be battling the big media outlets for mindshare. Consider taking a firm stance against what the “experts” are saying to get people’s attention. However, don’t turn into a jerk or become offensive while challenging the status quo. Let your emotions shine through, because others can relate to real people with real feelings.
  8. Watch your humor. You never know how people will interpret your jokes, especially when they don’t really know you. Without the benefit of gestures and tone of voice, sarcastic quips or “kidding around” may be read the wrong way. This can quickly turn off your readers.
  9. Market your work. You can’t just publish a post and forget about it. Actively market your free content by posting it across all social media channels — Facebook, Twitter, Pinterest, LinkedIn, and so on. Share it with any groups or forums that you belong to, and email it to your contacts and customers. Finally, ask your colleagues and friends to share it with people they know.

Need more information?